Data points for each “Channel” in the dataset for Capterra data - beginning in October 2018
- We should focus primarily on the Capterra channel as it has the most data. I would not trust the accuracy of the individual channel predictions of GetApp or Software Advice in this data set
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## Capterra GetApp Software Advice
## 6847 649 119
Cost per Click
- The majority of the clicks and cost are in the 20 and under click and 2000 and under cost.
- There are some outliers (See cost $6933 with 32 clicks)
- Note: That particular data point only had 2 conversions and a position of 1
Cost by Predicted Click Count
- The greatest frequency of predicted clicks are in in $3000 and under range (approx. 20 clicks). (Broken out by category name)

Predicted Cost per Click by Average Position
- The return on investment is higher in the lower cost per click sections of the graph. Investing more in order to be ranked 1 isn’t necessarily going to get more clicks or be a good return on investment.

Predicted cost per conversion and Average Position
- Most of the conversions are predicted to occur around and below the $200 point and the 20 and above position.
Predicted cost per conversion and Average Position (1- 10)
Predicted cost per conversion and Average Position (1 - 10)
